Customer surveys are critical to any business. Whether you provide a product or a service, knowing what your customers think about your offering and what is missing is how your business can best improve its products and services. But surveys often produce inaccurate results - leading businesses to invest resources in the wrong areas. Eric Almquist and Jason Lee of Bain & Company have a much better approach - and I'm very impressed with its simplicity and effectiveness.
Category: Customer Relationship
Posted on April 2nd, 2009 at 4:59 pm by Cristian Graziano
How to Properly Survey Your Customers
Posted In: How-To, Marketing, Customer Relationship
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