OnStartups: Startup Lessons From the Underpants Gnomes: PROFIT!
Dharmesh posts a great article about for-profit companies that aren't thinking about profits - and to consider how often you are keeping your mind on profits. Here's an excerpt from the post:
For some reason, many startups treat profit as a 4 letter word. The common argument goes something like this: "We're going to create something so fantastically wonderful that millions of people are going to flock to our site, and then we're going to be fantastically successful. Just like YouTube. Or Facebook. Or Twitter"
Prevential: Three Must-Read Best Practices from Andrew Carnegie
Andrew Carnegie - one of the richest men in world history - once set a train car on fire. Sounds like an act of vandalism; it was actually a sign of innovative thinking and efficiency to focus on solving a costly problem. You can't miss this post.
Harvard Business Publishing: 4 Tips for Writing Better Emails
David Silverman posts four important (yet overlooked) tips to improve your emails that we're all guilty of forgetting now and again.
MINDdrift: A slick video is not always the best video
Siamak Taghaddos shows how GotVMail was able to increase website conversion rates by 18% by replacing a video with an effective image. This post isn't about video's being bad - it's about the importance of testing and monitoring your website to find what works (and how a small change can produce significant results).
Are you subscribed to my RSS Feed?
If not, be sure to do so. I've got some great posts coming next week including a case study from a recent site launch with my step-by-step SEO process and plenty of screenshots.